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Introducing the Delta Mylar Squid Insert - the ultimate flash enhancer for your squid lures. Measuring at 4 inches in length, this innovative inser...

This 4.75" Electronic Hootchie comes pre-rigged with 1 x 5/0 Mustad Hook and 6 feet of premium 40 lb mono, ready for action right out of the packag...

The Jumbo Tail is made out of extremely durable plastic that can withstand many hits. It features two tails that swim wildly creating a lifelike ac...

The Guide Series Highliner Flashers were developed with input from some of the most skilled and knowledgeable local guides and anglers. Each blade ...

The Zak Halibut Leader offers a range of hook configurations to cater to your specific bottom fishing requirements. These rigs are built with robus...

This Hootchie Rig is outfitted with a Jughead Shaker head, a hard plastic helmet with a flat bill designed for extreme and erratic movements, creat...

The Guide Series Highliner Flashers were developed with input from some of the most skilled and knowledgeable local guides and anglers. Each blade ...

The O'Ki Big Shooter Flasher is renowned for it's reliable ability to bring in the bite. O'Ki has the largest selection of Flasher Body, Paint and ...

Flat Fall Jigs are perfect for drifting from a boat, offering an enticing wobbling action that keeps you in the strike zone longer. Drop the jig to...

The Jig-A-Lu is expertly designed to entice predatory bottom feeders with its dynamic and irresistible features. A vibrantly painted head, a lively...

These Electronic Squid Lures are excellent for targeting game fish such as Halibut, Snapper, Yelloweye, Grouper, Calico, Lingcod, and Amberjacks, t...

The Guide Series Highliner Flashers were developed with input from some of the most skilled and knowledgeable local guides and anglers. Each blade ...

The Zak 8" Super Magnum Squid is guaranteed to tickle the nerves of Halibut and Rock Fish couring the depths of the ocean looking for an easy meal....

Crafted in North America from durable stainless steel, these ball chain swivels are rated for up to 75 lbs, providing reliable performance in deman...

Keep your leaders tangle-free and neatly organized with this compact 4" x 6" foam slotted board. The precision-cut slots securely hold leaders in p...

This jig is designed for maximum attraction, featuring a painted lead head, realistic 3D eye, double-layered glow skirt, and a large forged hook. T...

Zak Bead packs are a must-have for versatile rigging setups. Available in 5 key sizes and 3 popular colors, these beads provide essential support f...

The Bulletroll naturally has a tighter rolling action then the Anchovy Special and it too can be customized with different hook placements. The rig...

The Jughead Needlefish Rig is built with high-quality components to deliver exceptional performance. Designed for both saltwater and freshwater tro...